Latina pasta wanted to showcase a unit which not only highlighted their key ingredients but also help gain a high user engagement where the user will interact with the product and get insights into what each product is made of. We created a gamification unit which highlighted all four flavours by Latina. Depending on the choice of the user, each chosen flavour was then converted into a game. The game is as follows: The user must swipe on the pot to move it left and right and collect all key ingredients falling from the top that make the delicious Latina pasta of user's choice. Upon completion, the user is directed to a short 12sec vertical video of the pasta being prepared in real-time. The user then is directed to the end screen where we take them to the nearest store by showcasing it on a map, thus driving the user to the store to purchase their favourite Latina pasta. The client was delighted with the results and the campaign has opened up avenues for more in the future.
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