Adidas launched their new range of hoodies called the Adidas Z.N.E hoodies for running and fitness enthusiasts and they wanted to showcase their range of products in different colours. The execution was simple: The products were showcased in the form of a stack of cards. Each card would be showcasing a product from the range and the cards will shuffle to show a new card and product upon swiping in any direction on the screen. This particular form of execution gives room to showcase the product properly as the product covers about 70% of the screen and yet it also builds curiosity to explore all the products in the range as well as adds a fun element to the unit with the cards shuffle animation on swipe.
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